CAM Logic Branding and Corporate Identity
CAM Logic is a leading provider within the engineering and manufacturing industry, offering state-of-the-art tools and solutions to fulfill the full cycle of product development. As a top reseller of the leading Product Lifecycle Management software, in addition to cutting-edge hardware such as 3D printers and 3D scanners, CAM Logic also offers a vast array of services. The sheer volume of content required to effectively present their products and strengths required innovative ways of organizing and displaying the information. Furthermore, the CAM Logic image was outdated as the website and all materials had been developed ad hoc over the course of many years. There was no cohesive branding in any of CAM Logic’s marketing materials.
CIM worked with CAM Logic do [to] develop an entirely new look and feel for the company’s brand. The website was redesigned to be mobile-friendly and fully backed by a user-friendly content management system for easy updating. A new blog was added as a platform for sharing the latest news and getting new messages to market. Print materials were developed, including a new brochure, business cards, letterhead/envelope, folder, corporate banner and technical support handout.
The company now has an updated look, consistent branding and a website that is easy to navigate, ensuring users can easily find the information they are looking for. All materials work together to portray a professional image and reflect CAM Logic’s vision and mission of “Empowering Innovation.”
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