Filtra-Systems provides custom-engineered industrial filtration & separation products, systems and technology for: metalworking, water & wastewater, chemical & industrial minerals and steel industries. At Filtra-Systems Company they strive to be a technology leader in every industry they serve. This goal is supported by a strong commitment to R&D, which has resulted in more than thirty-five patent awards and supported the continued growth of their company.
Filtra Systems wanted to increase their brand awareness and web presence by creating an SEO plan that focused on reaching a better search audience that increased interest and clients through an email marketing plan that focused on website relevance and usability. They also wanted a design that was not only tailored to their existing clients, but also attracted new ones as well. In their industry, they needed a website that was professional, informative, and easy for their wide range market of clients to navigate, understand and trust. Their content needed to include relevant keywords and phrases that increased their organic search traffic, while still providing relevant information to their clients and industry.
The CIM Solution:
Design: First we redesigned their website through graphic design. We also added industry relevant copy with keywords and phrases that would get them found easier and more quickly by the clients they seek. We took their website to the next level in order to optimize and promote brand awareness with increased website usability.
Social Media: We always recommend Facebook, Twitter, and blogging. Staying updated and ahead shows your customers that you are always looking for new ways to better serve them. Adding a newsletter also increases your email members and adds value. Including newsletters or current news listings will increase search relevance and interest.
Email Communication: Defining and targeting your core consumer or member is the first step you need to take. We recommended targeting the company’s current member base by email updates and newsletters to those people that have already shown interest in the types of information they offer. Conversely, we created email campaigns that targeted potential clients who could add value and increase social networking to the site for all prospective clients and site relevance.
Keyword Rich Copy: Relevant copy that will get you searched organically is what you should aspire to. But the difference between your copy being keyword "rich" and keyword "stuffed" is commonly misunderstood and can raise red flags with search engines as to your relevance to the keywords. Our copywriting provided relevant keywords that helped their website get searched organically by search engines, thereby increasing their traffic, web presence, value and ultimately their sales.
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