Chief Internet Marketer

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Tag: targeted marketing

Know Your Website Visitors

For many years marketers built websites, put them online and hoped that the content was relevant to potential customers. Then analytics tools evolved and we could begin to see what content was getting the most traffic, enabling us to make some intelligent assumptions and content improvements.

Today, sophisticated yet affordable marketing automation tools enable us to see who is visiting our websites and what specifically they are looking at—even if they don’t fill out a form. By understanding who visits your site and what they look at you can begin to gain insight into how to improve your website so that visitors see you as an authority in your field.

Marketing automation
See the website pages a prospect has visited.

Even more importantly, knowing what a visitor is looking at also enables the sales staff to reach out and answer questions before your competitors are even aware there is an opportunity. Advanced automation tools like notifications and email follow ups can also be employed to insure that visitors remain engaged with your company and that you are providing a customer-focused response.

You’ve spent a lot of time building a website with great content. Now, begin to systematically leverage that content to build business leads and see solid ROI.

To really understand how to leverage your website to get leads and business, contact Chief Internet Marketer for a demo of marketing automation.

The Importance of Understanding Your Website Visitors

Is your website working for you? Is it bringing in good leads that turn into sales? If not, it may be time to get a handle on who is visiting your site and what they’re looking for. 79% of the visitors to your site come quietly, don’t fill out a form and leave unannounced. Sure, Google Analytics can tell you that someone was there, but what pages did they visit? What company were they from?

Despite the promise of online marketing it’s been difficult to get this information. But with marketing automation, you can understand who is coming to your website and what they are looking for. With this behavioral information you can make sure that you are giving them the right information at the right time.

A solid marketing automation strategy begins with understanding who is coming to your site and why. This allows you to customize website content to meet their needs, ultimately resulting in them filling out a form so that you know who they are. This strategy pays off by insuring that what you are offering matches what your prospects are looking for and opens up opportunities to nurture they with automated emails and custom content and product or service offers.

Now might just be the time to get your website working to provide a return in the form of good prospects and sales. Contact CIM to learn how.

Customer Profiling – Do you know what your customers look like?

Profiling and segmentation are needed to target marketing campaigns, evaluate market potential, develop sales and new areas, identify where to locate new outlets, identify hot spots to target sales effort, and to help you customize your communications in terms of improved relevancy to increase sales.

Profiling your customers in essence refers to identifying the characteristics that differentiate your customers from people who are unlikely to ever buy your product or have need of your service. It goes deeper though to differentiate your best and most loyal customers, those that buy more frequently have a higher value from the rest. Not all customers are ideal some will purchase infrequently, won’t spend a great deal of money or will have little loyalty, yet will take a lot of your selling time. Knowing who to target is essential.

One approach to profiling is to first segment or group customers by their value to your business, then use critical data, census, lifestyle, market, business/consumer, and geo-demographics to expand segmentation and customer understanding. To do this we first statistically analyze customer trading data to determine how much people spend, how often they buy, what they buy, where they live, their life stage, what attracted them to your company, etc., then compute a score to identify your ideal customer.

Using the ZIP code, we add external profile data which allows us to accurately describe what your best customers look like. Then, using geographic analysis techniques, we can position your existing customers on a map to identify where geographically to find more of the same ideal customer.

If you are planning a product launch or thinking of expanding into a new geographic area, by applying some mathematics you can take into account of known competition and the brand life stage, we can estimate what a specific geographic area may deliver in terms of sales potential.

Territories created in this way will deliver economic benefits, and prevent territory cross sales. If you operate a location based business model, then choosing the right site to open your outlet has as much to do with the demographic profile of your customers as it does the physical location of the store.

With accurate customer profiles and people or businesses grouped by segment, the right analytical resource, tools and data including competitor locations, traffic patterns, parking, high target market density you will be able to determine how many stores you can open in an existing market, where you should expand your network, and which stores should be closed or consolidated.

You will also be able to select the business locations that are profitable and contribute strongly to your overall network. Perhaps most importantly, customer profiles enable you to target the right people using the right media and channels to get across your marketing and sales messages in an effective way at a minimal cost.

CIM offers ecommerce solutions that deliver an impact on your brand and ROI. We provide concise data, with key recommendations and strategic insights about pivotal developments in your focus areas. Our vision is to be the most valuable source of web based consulting intelligence for our customers. Visit chiefinternetmarketer.com for a customized social marketing strategy that will drive your business forward.

B2B Direct Marketing Lists

Having a clear understanding of who your target audience is, is essential in today’s mobile market. Targeting will help you produce more effective products and provide better services. Targeting a specific business type or industry reduces the money you waste on trying to reach a very general and broad audience. Targeting can identity features specific to your product and feature that are not currently working. Targeting also helps your business with things like expanding into new locations and uncovering how your company can be more competitive in the market.

Business-to-business B2B direct mail really is different from marketing to consumer direct mail. While you are selling to some of the very same people you might reach with a properly targeted consumer campaign, you’re reaching them in an entirely different landscape. One thing to remember is that your target business prospect is busy.  And even more important, business purchasers are rarely spending their own money; unless you are targeting a home based business, so many purchasing decisions must pass through many layers of the company to receive approval to buy mail lists.

Email lists can be segmented and streamlined to your campaign, for example, you can target by regional databases, job title databases, industry databases and company size databases. Businesses need to better understand how to set specific goals and analyze their campaigns, so that they can leverage the results to drive sales and retain customers. Campaign Analytics are statistics relating to a marketing campaign. In email marketing, these are typically divided into the following five groups; open rates, delivery/bounce rates, click through rates, unsubscribe rates and conversion rates.

Entrepreneurs, start-up owners and even corporate executives are represented in a comprehensive category featured in mailing lists help target segmented populations for campaigns geared toward home-based businesses. As the sophistication of internet-capable technologies continues to grow, so does the number of entrepreneurs and small business owners seeking to manage business operations from their homes. Business owners running companies in a variety of industries are looking for computers, mobile technology, office furniture, internet services and other products to enhance productivity for their sole-proprietorship or small business.

Companies that provide direct marketing solutions and services are now finding that they must evolve, diversify their services, and compete to retain their best customers while building a complete set of solutions to attract new customers. By adding email, social network and mobile marketing services, more access to technology, integrated data access, analytics and predictive modeling companies have a shot at surviving in this social ocean.

Using our data, analytics and technology, you can hone your marketing strategy to:

  • Identify, reach and connect with your target audience.
  • Boost your marketing qualified leads with direct mail and telemarketing lists.
  • Cross-sell and up-sell within your existing customer base.
  • Generate a higher return-on-investment for your marketing dollars.

B2B lists can include industries such as manufacturing, industrial, scientific, research, government, medical, academic and professional audiences. Our Direct mail lists are specific and contain email, telephone and address data for both B2B and B2C markets. Monthly data updating and frequent new list additions provide our clients with a competitive advantage.

CIM offers ecommerce solutions that deliver an impact on your brand and ROI. We provide concise data, with key recommendations and strategic insights about pivotal developments in your focus areas. Our vision is to be the most valuable source of consulting intelligence for our customers. Visit www.chiefinternetmarketer.com for a customized B2B email list marketing strategy  that will drive your business forward.