For many years marketers built websites, put them online and hoped that the content was relevant to potential customers. Then analytics tools evolved and we could begin to see what content was getting the most traffic, enabling us to make some intelligent assumptions and content improvements.
Today, sophisticated yet affordable marketing automation tools enable us to see who is visiting our websites and what specifically they are looking at—even if they don’t fill out a form. By understanding who visits your site and what they look at you can begin to gain insight into how to improve your website so that visitors see you as an authority in your field.
Even more importantly, knowing what a visitor is looking at also enables the sales staff to reach out and answer questions before your competitors are even aware there is an opportunity. Advanced automation tools like notifications and email follow ups can also be employed to insure that visitors remain engaged with your company and that you are providing a customer-focused response.
You’ve spent a lot of time building a website with great content. Now, begin to systematically leverage that content to build business leads and see solid ROI.
To really understand how to leverage your website to get leads and business, contact Chief Internet Marketer for a demo of marketing automation.
Recent forecasts are making claims that targeted content marketing campaigns are driving huge growth in the communications industry. Investment from businesses in internet related media is driving the largest share of growth. One major reason for the increased spending is the goal of making branded content more easily accessible and specific to smartphone and tablet users. The U.S. communications has also industry has increased its spending, as both consumers and businesses begin to accept and expand their use of a multi-media platforms and tools such as mobile devices and tablets.
Businesses are becoming more savvy and aggressive in tweaking their web marketing strategies by exploring more options to create original custom content optimized for their targeted audience. Developing original marketing material helps businesses saturate their website with content that informs prospects and existing customers of new trends and products within the industry.
Keeping up to date can help catch the interest of the growing number of mobile searchers who look for product information via branded sites while shopping. In addition, custom content helps improve a site’s standing with search engines and users for any mobile device.
Brafton.com recently reported that search engine use has continued its growth among consumers, with more than 70 percent of consumers using Google regularly. A separate Brafton report found that 89 percent of consumers said they rely on search engines to conduct research for purchase decisions, while B2B buyers are similarly reliant on the channel for information.
CIM offers ecommerce solutions that deliver an impact on your brand and ROI. We provide concise data, with key recommendations and strategic consulting for pivotal insights in your focus areas. Our vision is to be the most valuable source of information and intelligence for our customers. Visit chiefinternetmarketer.com for a customized content marketing strategy that will drive your business forward.