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Tag: social media

Social Media Marketing Metrics

Do you know what is working for your business and why?

As businesses become more educated and hopefully sophisticated in their social networking efforts, are they understanding the importance of the metrics by which they measure social business ROI? So far organizations, for the most part, have relied almost solely on simple, standard metrics, such as the number of Facebook fans and likes or the number of Twitter followers and tweets, and so on to determine their success. And while those metrics are still important today, organizations need to develop more sophisticated metrics to measure their progress in meeting increasingly granular social objectives.

Which can makes it difficult to determine the social metrics that matter most, because what matters will differ depending on your organization’s size, industry, products, current goals for social, and so on. But some increasingly important social media metrics can be applied across the board and they can help you measure what you need to focus on to achieve your objectives.

    1. Quality of fans and followers. You may have hundreds, or even thousands of fans on Facebook and or followers on Twitter, and while yes, these numbers still count, it’s critical to look beyond the numbers to the quality of those fans and followers. Think quality of followers, not quantity! In fact there are companies out there now that will allow you to actually purchase followers, but just looking popular will not measure an effective return on investment. By “knowing” your core business audience and organically targeting leads and connections that will truly be interested in your services, will help you earn a genuine online reputation.
    2. Social demographics. Demographics are directly related to the quality of fans and followers, again by knowing exactly who those fans and followers are. This will help to ensure that any social initiatives are reaching your core audience and achieving your current and future business goals.  It will also help to unearth potential new customers and guide your marketing, advertising, customer service, and product development tactics. Considering global and national Fan demographics, languages, age, etc , will help you to see if there are market segments that your current marketing strategies are not tapping into yet.
    3. Most popular pages, posts and tweets. By now, most organizations realize that to succeed at social marketing they need to maintain a consistent presence and dedicate resources to updating content and engaging with the audience. It’s easy to measure in pure numbers which pages, posts and tweets are most popular, but businesses need to take it a step further to determine why they were popular. Was it an email, a whitepaper, a tweet, a post or a blog that prompted the most interest? The metrics that can help you determine this will serve as a template to help you widen your net and cultivate customer relationships
    4. Page views and click-thrus. Content marketing is making businesses realize the importance of their message and their online presence. Most companies are including white papers, how-to videos, podcasts, info-graphics, and other forms of content into their marketing strategies to engage existing and new customers, as well as to generate leads or sales. But even more relevant is knowing what content is being seen and, more importantly, shared.
    5. Conversion. Conversion is a short and long term goal of every business, and it’s increasingly critical to measure what the social audience is doing as a result of the time they spend on your Facebook, Twitter, Pinterest, and other social sites. Are they buying, signing up, or consuming as a result of Facebook, Twitter, or Pinterest?  These are just a few questions you need to know the answer to in a growing list of emerging social marketing metrics.

CIM offers ecommerce solutions that deliver an impact on your brand and iROI. We provide concise data,  with accurate marketing metrics, key recommendations and strategic insights about pivotal developments in your focus areas. Our vision is to be the most valuable source of consulting intelligence for our customers. Visit  for a customized marketing campaign strategy  that will drive your business forward.

Pinpoints for Pintrest!

Are You and Your Company on Pintrest?

If the answer is no, you have some catching up to do! As marketing professionals, it is crucial that we are up to speed on all social media platforms, so that we can further engage our customers, raise brand awareness, and even generate revenue! And, with more than 10.4 million registered users on Pinterest, you just can’t afford to be left behind.

Pintrest 101

Pintrest is a virtual pinboard; it lets you organize and share all the wonderful things you find on the web. Pintrest users use pinboards to plan their weddings, decorate their homes, plan a trip and even pick out their outfit for the day. As an individual, creating a Pintrest account is a way of seeing what other people are interested in, and connecting with one another through personal styles and trends. For a business, Pintrest is a way of increasing exposure and getting your products or services in front of potential customers!

5 Pinpoints for a Successful Pintrest Business Page

Social media can take many different forms, including Internet forums, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few.

  1. Post Relevant Content. If you know who your target audience and potential customer is, then find out what interests them before setting up your page. This can be done by simply viewing their pages, and seeing that their current interests are!
  2. Don’t Create a Page and Then Quit! You have to keep followers engaged, and continue making updates in order to increase your following. If you can’t make updates each and every day, aim for one a week at the very least.
  3. Keywords, Hashtags, and Links. Not only will you generate more traffic to your Web site or point of sale by posting keywords, hashtags, and links, but, you’ll improve your SEO!
  4. Live Beyond Pintrest. Are you on other social media platforms such as YouTube, Twitter and Facebook? Connect them all! By keeping users connected on all platforms and sharing posts across different mediums, you can strengthen the relationship and increase your chances of getting in front of the right audience.
  5. Interact; it’s not all about you. Remember, users and followers need to feel engaged. Enable your follows to post on your page. It will better SEO, and give your page a much better feel of community. Also, don’t forget to promote clients, customers and other brands you are a fan of!