Chief Internet Marketer

The CIM Authority

(888) 340-INET (4638)
Strategic online marketing leaders that build your business!

Tag: local marketing

Conversational Search and SEO

Any search engine optimization (SEO) specialist will tell you that it’s easier to rank for 3-4 word terms than for broad one- or two-word terms. And really, it makes sense. There are fewer searches on these terms, therefore less competition. However, it’s also been shown that click through and conversion rates are higher for multi-term searches that serve up relevant content to visitors.

There’s now a new opportunity to target search terms beyond the traditional 3-4 word search phrases. The combination of smartphones with Google Voice Search or Siri does a good job of serving up results for a spoken search query, and that is opening up a whole new opportunity for those search queries made up of 5 or more words. Now that users can just ask their phones a natural-language question…they will.

So, when thinking about top search terms to target, think about questions like “What type of doctor treats ___________”, “Who’s the best divorce lawyer in _______________?”, “Where’s the best deal on __________ near me?” Since early movers can get to the top quickly for search terms, identifying these key “questions” and getting content in place can net big returns in organic traffic to your website.

To discuss building an effective authority marketing campaign the gets results, contact Chief Internet Marketer.

Is Google Local Guides for You?

I’ve always wondered, with all of the money involved in online advertising, how come I—as the viewer—can’t get some? Well, looks like Google might just be headed in that direction (well, sort of). Google’s new program, Local Guides, aims to reward participants for posting quality content.

The program isn’t really new, but has recently been renamed from its old moniker “City Experts.” Participants will earn points and be rewarded in an escalating fashion with everything from exclusive contests to a boondoggle at the company’s headquarters for folks with the most points.

In a blog recent post, Google wrote, “You can earn points and level up by writing reviews, uploading photos, adding new places, fixing outdated information, and answering simple questions. Each contribution type is worth one point, so you can earn up to five points per place.”

So, Google has somewhat co-opted the secret shopper concept but made it a program to increase and improve web-based content, not doubt helping Google improve its search results. Pretty clever.

If you’d like to get in on the fun, check out their video.

Local SEO

Is your business dependent upon local or regional customers? If so, is your store, office or organization properly setup in search engines and local directories to appear in local search results? If not, or if you don’t know, you may be missing a significant opportunity.

Search engines are getting smarter when it comes to knowing where searchers are geographically located. And, if a search is for a local service, search engines give preference to local results. Below is a screen shot taken from Google for a search for “flowers.” Note that there are three local businesses in the first organic result (shown just beneath paid ads).

Local SEO Experts
Local Search Result Example

Getting to this “3-pack” of local results requires that your business profile be complete and up to date at all of the search engines and that your information is consistent across all search engines, local directories (like YP.com) and websites. This can be a monumental undertaking if you try to do this manually. Fortunately, CIM has some sophisticated tools to enable us to setup and maintain local search listings with major search engines and directories.

If you’re a local business, contact CIM today to discuss how we can get your company organized in local search.

Foursquare and Location Based Advertising

The mobile channel is an integral part of the marketing media mix, a process which is made easier by the growing smartphone adoption and increasing mobile media participation. One of the key developments in mobile advertising is the increasing integration of location-sensitivity, which opens the full potential of the mobile channel with real-time location based advertising (LBA). Targeting by real-time location advertising uses specific location information which is gathered when an ad is delivered to a mobile user. Such location based advertising programs and campaigns leverage the same type of technologies to determine user location as other LBA services. Common methods include GPS, Cell-ID and Wi-Fi positioning which are all based on real-time data. Targeting by location in combination with other contextual and behavioral segmentation greatly enhances the relevance of mobile advertising. It has been demonstrated that location-targeted ads generate considerably higher return than conventional mobile advertising.

FourSquare, is a location based free mobile app that enables users to “check in” their locations, and making the most of where they are at any given moment. This app is used for traveling, a night out on the town, or just finding the best local restaurant, foursquare is designed to be your personal local guide. It is more a social network complement than a social network as you share and save the places you visit. They also offer personalized recommendations and deals based on where you are and where you have been. With the rising interest in and use of location based marketing and services-not to mention a smartphone in every pocket–FourSquare is a service that businesses should be evaluating.

According to their website: foursquare by the numbers (last updated April, 2012)

  • Community: Over 20 million people worldwide
  • Over 2 billion check-ins, with millions more every day
  • Businesses: Over 750,000 using the Merchant Platform (more information at foursquare.com/business)
  • Employees: Over 100 between headquarters in New York, an office in San Francisco, and a lovely outpost in London.

We have seen some location based websites come and go, such as brightkite, loopt, and gowalla. So while these other players who have all either shut down or integrated with another social site, foursquare is uniquely positioned to become more popular and perhaps even richer, thanks to forthcoming apps built off of the location-based  network’s API. The NYC-based start-up recently unveiled a developer preview for Connected Apps — “developer-crafted experiences that exist within Foursquare”— for iPhone and Android smartphones and one for the Blackberry is on the way.

Soon, more third-party apps will function directly within Foursquare, adding value to core features such a check-ins, photos and tips. Already, you can get recommendations about what to order after checking into a restaurant via integrations with Men’s Health magazine’s Eat This, Not That app and Food-spotting. Similarly, integration with Un-tappd will suggest beers; integration with Sound-tracking will enable you to discover songs shared by your friends at a place; and integrations with Instagram and Path will allow you to cross-post photos shared on Foursquare to those apps, respectively.

CIM offers ecommerce solutions that deliver an impact on your brand and ROI. We provide concise data, with key recommendations and strategic insights about pivotal developments in your focus areas. Our vision is to be the most valuable source of web based consulting intelligence for our customers. Visit  chiefinternetmarketer.com  for a customized location based marketing strategy  that will drive your business forward.