Link building remains one of the most effective ways to build your website’s rankings. Despite the misuse of this strategy and the resulting penalties handed out by Google during the Penguin and Panda updates, getting good quality links continues to tell Google that your website is authoritative. Links from high authority sites also bring quality traffic and leads to your website.
Find a piece of old content and update it. Search on one of your keywords, and then look at the content that is on page one and two. Chances are you’ll find a topic that’s relevant, but the website it is on hasn’t updated the content, possibly in years. Write a good article on that particular topic then use a back linking tool like SEMrush or Ahrefs to find authoritative sites that have linked to the old article. Reach out to them with your new, improved article. Chances are if it’s relevant to their business, they link to yours as well.
Write a guest blog. Every industry has influential bloggers. Reach out to a few of them and offer to write a guest blog. They are often happy to have fresh content and will most likely provide a link back to your website and profile page(s).
Update your old blog posts. Have a new product or a compelling case study? Updating old blog posts with new information can substantially increase your site traffic. Update an existing blog post with new information, especially case studies, will help elevate the content. Make sure to then promote the article on your social media sites and reach out to influential bloggers in your industry so that they know you’ve got a new story to tell.
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