For many years marketers built websites, put them online and hoped that the content was relevant to potential customers. Then analytics tools evolved and we could begin to see what content was getting the most traffic, enabling us to make some intelligent assumptions and content improvements.
Today, sophisticated yet affordable marketing automation tools enable us to see who is visiting our websites and what specifically they are looking at—even if they don’t fill out a form. By understanding who visits your site and what they look at you can begin to gain insight into how to improve your website so that visitors see you as an authority in your field.
Even more importantly, knowing what a visitor is looking at also enables the sales staff to reach out and answer questions before your competitors are even aware there is an opportunity. Advanced automation tools like notifications and email follow ups can also be employed to insure that visitors remain engaged with your company and that you are providing a customer-focused response.
You’ve spent a lot of time building a website with great content. Now, begin to systematically leverage that content to build business leads and see solid ROI.
To really understand how to leverage your website to get leads and business, contact Chief Internet Marketer for a demo of marketing automation.
On-page optimization for SEO is critical to getting high search rankings and quality traffic. Traditionally SEOs recommended having laser-focused messaging on pages designed specifically for your top keywords, and this meant repeating the keyword in the H1 tag, H2 tags, alt tags, meta tags and within the first few paragraphs of the body copy. However, with Google’s algorithm changes this can begin to look “artificial,” potentially leading to a Google over-optimization penalty.
Major search engines now understand synonyms, so it’s time to take a more natural approach to copywriting. Yes, you still want to identify your keywords and build your pages so that the content is focused on key concepts. But pages should now include more natural variations of your keyword(s) throughout. Use a tool like Google AdWords to find related concepts and work those naturally into your articles or blog posts. This will help search engines understand the page content and insure that you are ranking for a wide variety of searches.
If your website isn’t performing up to par, contact the SEO experts at Chief Internet Marketer.
Link building remains one of the most effective ways to build your website’s rankings. Despite the misuse of this strategy and the resulting penalties handed out by Google during the Penguin and Panda updates, getting good quality links continues to tell Google that your website is authoritative. Links from high authority sites also bring quality traffic and leads to your website.
Find a piece of old content and update it. Search on one of your keywords, and then look at the content that is on page one and two. Chances are you’ll find a topic that’s relevant, but the website it is on hasn’t updated the content, possibly in years. Write a good article on that particular topic then use a back linking tool like SEMrush or Ahrefs to find authoritative sites that have linked to the old article. Reach out to them with your new, improved article. Chances are if it’s relevant to their business, they link to yours as well.
Write a guest blog. Every industry has influential bloggers. Reach out to a few of them and offer to write a guest blog. They are often happy to have fresh content and will most likely provide a link back to your website and profile page(s).
Update your old blog posts. Have a new product or a compelling case study? Updating old blog posts with new information can substantially increase your site traffic. Update an existing blog post with new information, especially case studies, will help elevate the content. Make sure to then promote the article on your social media sites and reach out to influential bloggers in your industry so that they know you’ve got a new story to tell.
If you’re looking for help making online marketing work for your company, contact us today.
SSL stands for “Secure Socket Layer” and is the standard security technology for encrypting data as it is being transferred between a web server and a user’s browser. At the beginning of 2016 many technology companies—including Google and Apple—have taken a position in favor of all internet communication being encrypted.
What Does Encryption Look Like?
When you land on a secured website, your browser bar shows https:// instead of http://. Additionally, most browsers also show a small lock icon to the left or right of the URL, indicating that data is encrypted.
So, What’s the Big Deal?
Google has said that it has begun using SSL as a ranking signal when serving up search results. This means that SSL will become a consideration in search engine optimization (SEO). At this point, Google has stated that it is a “very lightweight” ranking signal. However, it will become more important as SSL becomes more ubiquitous. In addition, Google will soon display a (potentially alarming to some people) red “X” over the padlock icon in its Chrome browser for sites that are unencrypted.
Now may be a good time to consider adding encryption to your website in order to be compliant with these new standards that are coming into play. For more information, contact Chief Internet Marketer.