Chief Internet Marketer

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Category Archives: Social Media

Building Back Links and Traffic To Your Site

Link building remains one of the most effective ways to build your website’s rankings. Despite the misuse of this strategy and the resulting penalties handed out by Google during the Penguin and Panda updates, getting good quality links continues to tell Google that your website is authoritative. Links from high authority sites also bring quality traffic and leads to your website.

Find a piece of old content and update it. Search on one of your keywords, and then look at the content that is on page one and two. Chances are you’ll find a topic that’s relevant, but the website it is on hasn’t updated the content, possibly in years. Write a good article on that particular topic then use a back linking tool like SEMrush or Ahrefs to find authoritative sites that have linked to the old article. Reach out to them with your new, improved article. Chances are if it’s relevant to their business, they link to yours as well.

Write a guest blog. Every industry has influential bloggers. Reach out to a few of them and offer to write a guest blog. They are often happy to have fresh content and will most likely provide a link back to your website and profile page(s).

Update your old blog posts. Have a new product or a compelling case study? Updating old blog posts with new information can substantially increase your site traffic. Update an existing blog post with new information, especially case studies, will help elevate the content. Make sure to then promote the article on your social media sites and reach out to influential bloggers in your industry so that they know you’ve got a new story to tell.

If you’re looking for help making online marketing work for your company, contact us today.

Marketing Automation: Track Marketing Efforts, Grow Relationships & Drive Sales

Would you rather shout at a demographic or talk to each customer?

Chief Internet Marketer’s new marketing automation platform allows you to communicate effectively, forging rich relationships. By developing a deep connection with your customers, your business will capture more qualified leads, driving more sales — proven ROI.

Did you know that only three percent of B2B companies are currently using marketing automation? *

Get ahead of the competition now! Marketing automation is a leap forward in digital marketing tools, and for the first time, your business will have the resources to connect with each customer on a one-on-one basis. Marketing automation also identifies successful tactics and poor performances, allowing you to eliminate waste and improve your ROI.

 

Our marketing automation platform also features:

VisitorID: Triple your leads by identifying anonymous traffic through dynamic links and forms.

Sales Analytics: Enable your sales team with key insights about each lead.

Behavior Tracking: Understand your leads to create one-on-one communication.

Lead Scoring: Prioritize your pipeline and reach out to sales-ready leads.

Dynamic Forms: Capture more leads with forms designed to convert.

CRM Integration: Immediately plug your leads into your sales team’s system.

Sales Notifications: Email or text sales team when a lead indicates they are ready to buy.

Email Automation: Send emails with triggers and build personal relationships with leads.

Campaign Optimization: Eliminate waste and identify opportunities.

 

To schedule your FREE demo, contact us today!

* Source: The Annuitas Group

Social Media Essentials

Social media marketing and its importance among businesses is ever-growing because of the cost-effective ability to divide industries and target leads quickly and effectively. Our team has compiled a list of our top social media suggestions/essentials:

Create a Visual Identity

It is crucial to uphold your brand’s identity throughout all platforms, creating an online presence that exudes authority. We suggest professional design for all of your social media artwork, which should be consistently changing/engaging — new artwork every month or so, if not more often.

Know Your Audience & Listen to Them

Do not target an audience that will have no interest in your products/services, just to gain more “likes” or followers. Once you have your target audience, listen to them:  What are they talking about? What interests them? What groups are they associated with? The more you cater to your audience, the more return/interest you will have.

Participate & Collaborate

Once your social media platforms are established, maintain them. Your interactions will make an impression on your “followers.” If your activity becomes dormant, your audience will disengage and your online authority will lessen. Social media involvement is a daily duty with strategies that consistently need to be reviewed and prepared.

Be Consistent

Once you have established a following, your interactions will be anticipated, if not expected. Do not let your audience down; be consistent.

Time Your Posts

Your time is valuable — make the most out of your social media posts. Research the best times/days to post on each platform so that your brand and information is presented to the largest audience possible.

Manage Your Followers

Timely communication is key. If your followers contact you via social media, make sure to communicate with them as quickly as possible to make a great impression and to build reputability.

Use Relevant Hashtags

Hashtags are at your disposal to extend your reach and promote campaigns and brand awareness! We suggest creating a list of hashtags (at least 30) based off of your target audience. We also suggest researching the success of existing hashtags to be able to address a larger audience. But, make sure that they are relevant to your business so that your reach is not too broad.

Manage Comments

Negative comments will happen, not matter what and positive comments need to be recognized. Monitoring comments is essential to your online image. As mentioned before, this is an ongoing, daily task that requires commitment.

Connect Social Media Platforms

Social media marketing is about awareness — boost that awareness by integrating all social media outlets on all platforms. By doing this, stronger online authority will develop.

Add Social Media Information to EVERYTHING

Promote, promote, promote!!! All of your web and print items should intermingle. To strengthen your social media following and online presence, promote your outlets on/in everything possible, including your website, email signatures, email blasts, business cards, flyers, brochures, etc. The more the merrier!

 

To learn more about developing online authority or to discuss how our team can help you create a custom marketing plan, do not hesitate to contact us. We look forward to hearing from you!

Content Curation Made Easy

Curating content for social sharing can be time consuming and overwhelming. There are thousands of bits and pieces of content across thousands of topics, the internet has become a very noisy place to navigate.  The challenge has become how to curate content without getting lost in the din. We have all done it, google one thing and next thing we know our attention turns to another interesting link.

The good news is there are a several helpful tools available to focus your content searches without the never-ending screen suck.

When Google Reader was laid to rest last summer, Feedly rose to the task of being a great replacement.  It aggregates RSS feeds and pulls in content from industry relevant blogs allowing one place to read the latest news.  It features a search function where you can type in the content you are looking for and it will make suggestions. You can also add blogs you frequently read to the list. Select the feeds you want to follow and return daily to select stories to share via Twitter, Facebook, Google Plus or LinkedIn.

Then there are Google Alerts. Google Alerts is not only helpful for social listening, but also for locating content across the internet. Set up an alert for a specific topic or industry and Google will send along an email with links to relevant stories once a day.  Review the links and share any interesting content with your audience.

With Feedly and Google Alerts you can choose the content to share.  For a more comprehensive approach, there are content curation center apps available such as Trapit. Trapit has a library of over 100,000 sources of content and “traps” the content most relevant to your brand and industry. It then feeds your social media channels with relevant information giving your audience a stream of content reflecting your expertise.  Trapit will personalize your content, allowing you to spend more time engaging with your audience rather than spend a majority of your time searching for content to share.

These are just a few of the tools that cut through the noise and make your valuable time spent on social media marketing more effective.