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Category Archives: Mobile Marketing

Mobile Responsive Websites Are Critical to SEO Succes

If you think a mobile-friendly website is not that important, think again. Google recently announced that it is switching to a “mobile first” index, which means that Google will index at your mobile website as your primary site, and that will determine your search engine rankings. If you don’t have a mobile-friendly site this could have a huge negative impact on your current search engine rankings, or future rankings if you’re working on optimizing your website for search engines (SEO).

The Increasing Influence of Mobile

According to ComScore:

  • In May of 2016, mobile devices (smartphones and tablets) accounted for 60% of total digital media time spend.
  • In 2015, mobile searches exceeded desktop searches for the first time

And according to the Google study What Users Want Most from Mobile Sites Today:

  • 74 percent (of study participants) say they are likely to return to a company’s site in the future, if it is a mobile-friendly site.
  • 48 percent feel frustrated and annoyed if a company doesn’t have a mobile-friendly site.
  • 52 percent are less likely to engage with a company that has no mobile website.

But maybe you’ve heard these stats but don’t think they apply to you because your website is a business to business site? Think again. In 2015 Google partnered with Millward Brown Digital to survey 3,000 B2B decision makers about their research and purchase habits. According to the study:

  • 42 percent of researchers use a mobile device during their B2B purchasing process.
  • Search activity for those using a smartphone has intensified. Google is reporting a 3X growth in mobile queries.
  • B2B researchers are not just using mobile devices when they are out of the office; 49 percent of B2B researchers who use their mobile devices for research do so while at work.

So, whether your customers are consumers, businesses or professionals, they’re using mobile devices as a key part of the entire purchasing process—from consideration through transaction.

The Good News

While Google is currently rolling out its new index, you still have time to get your site in shape. If you haven’t redesigned your website to be mobile-friendly, the time is now. Chief Internet Marketer can evaluate your current website, recommend improvements, make your site mobile-friendly and position you to begin to build those all-important search engine rankings.

Contact us today for a comprehensive recommendation for website redesign.

Marketing Automation: Track Marketing Efforts, Grow Relationships & Drive Sales

Would you rather shout at a demographic or talk to each customer?

Chief Internet Marketer’s new marketing automation platform allows you to communicate effectively, forging rich relationships. By developing a deep connection with your customers, your business will capture more qualified leads, driving more sales — proven ROI.

Did you know that only three percent of B2B companies are currently using marketing automation? *

Get ahead of the competition now! Marketing automation is a leap forward in digital marketing tools, and for the first time, your business will have the resources to connect with each customer on a one-on-one basis. Marketing automation also identifies successful tactics and poor performances, allowing you to eliminate waste and improve your ROI.

 

Our marketing automation platform also features:

VisitorID: Triple your leads by identifying anonymous traffic through dynamic links and forms.

Sales Analytics: Enable your sales team with key insights about each lead.

Behavior Tracking: Understand your leads to create one-on-one communication.

Lead Scoring: Prioritize your pipeline and reach out to sales-ready leads.

Dynamic Forms: Capture more leads with forms designed to convert.

CRM Integration: Immediately plug your leads into your sales team’s system.

Sales Notifications: Email or text sales team when a lead indicates they are ready to buy.

Email Automation: Send emails with triggers and build personal relationships with leads.

Campaign Optimization: Eliminate waste and identify opportunities.

 

To schedule your FREE demo, contact us today!

* Source: The Annuitas Group

The Effect of Mobile on Twitter’s IPO

In recent years, the launching of an initial public offering for a free web based application such as Twitter has been watched closely particularly after the dismal results of Facebook and Groupon.  Groupon lost half of its initial value within months of their IPO launch, and is still trading below its offer price.  Facebook faced a similar fate but was lucky enough to deliver gains for investors within a year, thanks in part to the explosive growth of mobile users and focus on mobile advertising.

Despite seeing slow user growth over the last year, Twitter was still poised to take the stock market by storm. Initial stock prices were announced at $17- $20 dollars a share but quickly reached $26 per share prior to the IPO.  Analysts set Twitter’s initial valuation at 12.8 billion while estimating it could go as high as 40 billion.  By all accounts, the IPO launch was a success, with prices soaring to almost $50 a share during trading. As of this article, the stock price was hovering around $41 per share.  Yet how can the micro blogging site keep delivering value for its investors?

The answer is simple, mobile advertising revenue. Facebook earns 30% from its mobile advertising revenue, and with 189 million users accessing it only from Smart Phones and Tablets; it is safe to say that mobile users are the sweet spot. Twitter, originally designed for mobile phones, shares the same sweet spot, with 65 % of its ad revenue coming from mobile advertising.

To stay competitive and viable on the stock market, both Facebook and Twitter will need to continue to grow their share of the mobile advertising landscape. This task should not be too difficult with mobile computing continuing to grow and Gartner estimating the number of units shipped by 2017 at 2.9 billion.

It’s Time… For Responsive Web Design

Welcome to 2013… the digital age of iPhones, iPads, Androids, Nooks, BlackBerrys and more.   Some are calling this year the Post-PC era. Have we really migrated that far away from our traditional means of communication? What about our marketing platforms?

Let’s put things into perspective: How do you retrieve your content when you’re on the go? Whether it’s through a specific app, or your mobile web browser, you too have migrated away from the days of desk-only browsing at the home or office.

For marketers and businesses planning to introduce a new online presence in 2013, building “Apps” may sound like the right solution …. After all, doesn’t everybody carry a smartphone these days?!

But with literally hundreds of mobile brands and thousands of models out there, how can you afford to create an “App” that pleases each and every one of your customers, or more importantly – each and every one of your prospective customers?

The Answer is Responsive Web Design (RWD).

Responsive Web Design is a strategic approach to web design that is geared toward delivering an optimal viewing experience. “Optimal?” This means easy to read, easy to navigate, little need to zoom in and zoom out, minimal scrolling, etc. Everything your site visitor needs to access should be right in front of them, and seamlessly displayed on screen, whether that screen is a 19” desktop monitor, or a 2.5” mobile screen.

Let’s Get Technical.

Responsive Web Design doesn’t involve creating hundreds of separate (and costly) websites as creating separate Apps would entail.  It involves creating ONE adaptive layout, which is capable of identifying the user’s platform and then triggering the so-called “mind” of your site to deliver the appropriate page layout. Page layouts are typically available for various screen sizes – desktops, tablets (such as the iPad or Nook) and mobile screens.

RWD is not just for the homepage either; Responsive Web Design is carried throughout the entire site, so that the second your user clicks on a product or service, the sub-pages also adhere to their specific screen size.

Say goodbye to that tiny magnifying glass on your smartphone’s screen. Say goodbye to “12x magnification” whenever you want to access your site’s primary navigation.  Say goodbye to zoom in…zoom out… zoom in… zoom out.

Welcome to our new and responsive era.

Like What You Hear?

With today’s diversity and ever-changing complexity of online marketing, business leaders often struggle to bring their brands to the surface. Take advantage of CIM’s proven results in the digital sector. Contact us by phone, email or by filling out this form. and we’ll provide you with a complimentary consultation to get started today. Click here to read up on our core services including Responsive Design and Mobile Marketing.