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Category Archives: Location Based Advertising

Is Google Local Guides for You?

I’ve always wondered, with all of the money involved in online advertising, how come I—as the viewer—can’t get some? Well, looks like Google might just be headed in that direction (well, sort of). Google’s new program, Local Guides, aims to reward participants for posting quality content.

The program isn’t really new, but has recently been renamed from its old moniker “City Experts.” Participants will earn points and be rewarded in an escalating fashion with everything from exclusive contests to a boondoggle at the company’s headquarters for folks with the most points.

In a blog recent post, Google wrote, “You can earn points and level up by writing reviews, uploading photos, adding new places, fixing outdated information, and answering simple questions. Each contribution type is worth one point, so you can earn up to five points per place.”

So, Google has somewhat co-opted the secret shopper concept but made it a program to increase and improve web-based content, not doubt helping Google improve its search results. Pretty clever.

If you’d like to get in on the fun, check out their video.

Local SEO

Is your business dependent upon local or regional customers? If so, is your store, office or organization properly setup in search engines and local directories to appear in local search results? If not, or if you don’t know, you may be missing a significant opportunity.

Search engines are getting smarter when it comes to knowing where searchers are geographically located. And, if a search is for a local service, search engines give preference to local results. Below is a screen shot taken from Google for a search for “flowers.” Note that there are three local businesses in the first organic result (shown just beneath paid ads).

Local SEO Experts
Local Search Result Example

Getting to this “3-pack” of local results requires that your business profile be complete and up to date at all of the search engines and that your information is consistent across all search engines, local directories (like YP.com) and websites. This can be a monumental undertaking if you try to do this manually. Fortunately, CIM has some sophisticated tools to enable us to setup and maintain local search listings with major search engines and directories.

If you’re a local business, contact CIM today to discuss how we can get your company organized in local search.

Marketing Automation: Track Marketing Efforts, Grow Relationships & Drive Sales

Would you rather shout at a demographic or talk to each customer?

Chief Internet Marketer’s new marketing automation platform allows you to communicate effectively, forging rich relationships. By developing a deep connection with your customers, your business will capture more qualified leads, driving more sales — proven ROI.

Did you know that only three percent of B2B companies are currently using marketing automation? *

Get ahead of the competition now! Marketing automation is a leap forward in digital marketing tools, and for the first time, your business will have the resources to connect with each customer on a one-on-one basis. Marketing automation also identifies successful tactics and poor performances, allowing you to eliminate waste and improve your ROI.

 

Our marketing automation platform also features:

VisitorID: Triple your leads by identifying anonymous traffic through dynamic links and forms.

Sales Analytics: Enable your sales team with key insights about each lead.

Behavior Tracking: Understand your leads to create one-on-one communication.

Lead Scoring: Prioritize your pipeline and reach out to sales-ready leads.

Dynamic Forms: Capture more leads with forms designed to convert.

CRM Integration: Immediately plug your leads into your sales team’s system.

Sales Notifications: Email or text sales team when a lead indicates they are ready to buy.

Email Automation: Send emails with triggers and build personal relationships with leads.

Campaign Optimization: Eliminate waste and identify opportunities.

 

To schedule your FREE demo, contact us today!

* Source: The Annuitas Group

Mobile Couponing Meets Facebook

Valassis, a media and marketing services company, has launched RedPlum Social Savings, a coupon app for the Facebook platform. The key to the app’s success, says Jim Parkinson, chief digital officer at Valassis, is the ability for users to stay on Facebook to locate deals. “We often see high abandonment rates online. When consumers are booted off one site to another, they often quit,” he says. “We built this app because there are a lot of Facebook users who want to be able to use the interface to find coupons without leaving the Facebook platform.”

Though the press release states that the app allows advertisers the ability to provide targeted offers to users, only geo-targeting is available at the moment. Parkinson says there are plans to begin further targeting soon. According to Parkinson, the biggest challenge was finding a way to integrate with Facebook effectively, “With Facebook’s Open Graph, Timeline and other aspects, we had to make sure that the features were done correctly.”

Valassis is currently working on a version for mobile and tablet, Parkinson adds. “Once the app has had time in the market, we can focus on other features.” RedPlum Social Savings, launched as a part of Valassis’s “Reimagining Reach” publicity campaign, gives users the opportunity to download, share, and print coupon offers from brands, according to a company release. The coupons offered are grocery-related and according to a recent survey, Valassis expects social marketing to be a major component for grocery retailers in the near future.

CIM offers ecommerce solutions that deliver an impact on your brand and ROI. We provide concise data, with key recommendations and strategic insights about pivotal developments in your focus areas. Our vision is to be the most valuable source of web based consulting intelligence for our customers. Visit chiefinternetmarketer.com for a customized social marketing strategy that will drive your business forward.