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Category Archives: Email Marketing

Marketing Automation: Track Marketing Efforts, Grow Relationships & Drive Sales

Would you rather shout at a demographic or talk to each customer?

Chief Internet Marketer’s new marketing automation platform allows you to communicate effectively, forging rich relationships. By developing a deep connection with your customers, your business will capture more qualified leads, driving more sales — proven ROI.

Did you know that only three percent of B2B companies are currently using marketing automation? *

Get ahead of the competition now! Marketing automation is a leap forward in digital marketing tools, and for the first time, your business will have the resources to connect with each customer on a one-on-one basis. Marketing automation also identifies successful tactics and poor performances, allowing you to eliminate waste and improve your ROI.

 

Our marketing automation platform also features:

VisitorID: Triple your leads by identifying anonymous traffic through dynamic links and forms.

Sales Analytics: Enable your sales team with key insights about each lead.

Behavior Tracking: Understand your leads to create one-on-one communication.

Lead Scoring: Prioritize your pipeline and reach out to sales-ready leads.

Dynamic Forms: Capture more leads with forms designed to convert.

CRM Integration: Immediately plug your leads into your sales team’s system.

Sales Notifications: Email or text sales team when a lead indicates they are ready to buy.

Email Automation: Send emails with triggers and build personal relationships with leads.

Campaign Optimization: Eliminate waste and identify opportunities.

 

To schedule your FREE demo, contact us today!

* Source: The Annuitas Group

Changing the Face of Marketing, Literally

Google’s tabbing functionality has been the driving force of experimenting with new ways of presenting commercial emails to users and presenting ads in Gmail. Now, the “visual web” is coming to email with Google’s latest grid view in the Gmail Promotions tab — allowing for “pin-like” viewing ability and categorizing — where the image is first priority and the offer second.

This new field trial brings much more visual excitement to Gmail, allowing for infinite scrolling and the ability to switch between the visual and standard view with one click. Not only is the new Promotions tab interesting, it’s useful. The tab allows users to keep clutter out of their main box/Primary tab, separating promotions from actual emails. Also, the grid view allows for quicker and easier scanning — a more efficient way to get to what you are really interested in.

Currently, the new Promotions tab is only available to English users with @gmail.com addresses. If you’d like to sign up for this field trial, click HERE.

 

To learn more about developing online authority or to discuss how our team can help you create a custom marketing plan, do not hesitate to contact us. We look forward to hearing from you!

Marketing Lists for Direct Email Appending

Email has grown far beyond a personal communications tool. Email has become an integral marketing strategy in promoting B2C and B2B communications. It is becoming the most effective, immediate, strategic and inexpensive way to directly reach your targeted market. Email lists have truly become one of the most effective ways to stay in front of existing customers, and surpassing all other traditional marketing mediums combined.

By appending email addresses to your customer database, you can expand your marketing options and receive tremendous customer communication benefits. Email campaigns have become a critical channel in today’s marketplace and a very cost effective way to communicate on a more personal casual level with your customers. Email appending help businesses to enhance their databases by providing missing emails which helps companies to maximize the value of their offline in-house databases.

Benefits to Appending Email Addresses to your Customer File

• Provides a new channel and level of communication with your customers
• You can expand your marketing options and frequency
• A cost effective way to recapture inactive customers
• Support your direct mail initiatives and increase response rates
• Appeal to customer communication preferences
• Notify customers of ongoing offers and specials
• Save postage and increase data accuracy
• Convert customers from paper billing to online billing

CIM offers ecommerce solutions that deliver an impact on your brand and ROI. We provide concise data, with key recommendations and strategic insights about pivotal developments in your focus areas. Our vision is to be the most valuable source of web based consulting intelligence for our customers. Visit chiefinternetmarketer.com for a customized social marketing strategy  that will drive your business forward.

B2B Direct Marketing Lists

Having a clear understanding of who your target audience is, is essential in today’s mobile market. Targeting will help you produce more effective products and provide better services. Targeting a specific business type or industry reduces the money you waste on trying to reach a very general and broad audience. Targeting can identity features specific to your product and feature that are not currently working. Targeting also helps your business with things like expanding into new locations and uncovering how your company can be more competitive in the market.

Business-to-business B2B direct mail really is different from marketing to consumer direct mail. While you are selling to some of the very same people you might reach with a properly targeted consumer campaign, you’re reaching them in an entirely different landscape. One thing to remember is that your target business prospect is busy.  And even more important, business purchasers are rarely spending their own money; unless you are targeting a home based business, so many purchasing decisions must pass through many layers of the company to receive approval to buy mail lists.

Email lists can be segmented and streamlined to your campaign, for example, you can target by regional databases, job title databases, industry databases and company size databases. Businesses need to better understand how to set specific goals and analyze their campaigns, so that they can leverage the results to drive sales and retain customers. Campaign Analytics are statistics relating to a marketing campaign. In email marketing, these are typically divided into the following five groups; open rates, delivery/bounce rates, click through rates, unsubscribe rates and conversion rates.

Entrepreneurs, start-up owners and even corporate executives are represented in a comprehensive category featured in mailing lists help target segmented populations for campaigns geared toward home-based businesses. As the sophistication of internet-capable technologies continues to grow, so does the number of entrepreneurs and small business owners seeking to manage business operations from their homes. Business owners running companies in a variety of industries are looking for computers, mobile technology, office furniture, internet services and other products to enhance productivity for their sole-proprietorship or small business.

Companies that provide direct marketing solutions and services are now finding that they must evolve, diversify their services, and compete to retain their best customers while building a complete set of solutions to attract new customers. By adding email, social network and mobile marketing services, more access to technology, integrated data access, analytics and predictive modeling companies have a shot at surviving in this social ocean.

Using our data, analytics and technology, you can hone your marketing strategy to:

  • Identify, reach and connect with your target audience.
  • Boost your marketing qualified leads with direct mail and telemarketing lists.
  • Cross-sell and up-sell within your existing customer base.
  • Generate a higher return-on-investment for your marketing dollars.

B2B lists can include industries such as manufacturing, industrial, scientific, research, government, medical, academic and professional audiences. Our Direct mail lists are specific and contain email, telephone and address data for both B2B and B2C markets. Monthly data updating and frequent new list additions provide our clients with a competitive advantage.

CIM offers ecommerce solutions that deliver an impact on your brand and ROI. We provide concise data, with key recommendations and strategic insights about pivotal developments in your focus areas. Our vision is to be the most valuable source of consulting intelligence for our customers. Visit www.chiefinternetmarketer.com for a customized B2B email list marketing strategy  that will drive your business forward.