A key component of online marketing is increasing search engine visibility. This means having a presence on several related terms that prospects are likely use to find your company’s products and services. There are a variety of techniques for achieving this and the most successful strategies use a combination of methods to gain visibility.
Pay for Performance Advertising
It is important to leverage both organic (natural) search and paid sponsor ads to achieve search engine visibility. CIM experts are certified in Google AdWords and CIM is a Google Partner. CIM also develops contextual advertising campaigns, banner campaigns and paid inclusion programs.
Search Engine Optimization
Relevancy is a core concept in SEO, but many techniques that worked previously are not only not effective but can get companies penalized. CIM uses an authority-building strategy to make well-written, focused content available across many web properties, increasing overall relevancy. We help potential customers find you.
If you do business locally, it is important to establish a consistent and solid local search presence. This includes making sure you have an up-to-date listing for all offices at Google Maps, Bing Maps, Yahoo Local and hundreds more local and regional website listings.
- Come up at the top of local search listings
- Get seen by customers when they’re ready to buy
- Feature special offers to get people to your business
- Keep your information up-to-date at hundreds of website where people look for services
Search engines are becoming hyper-local. If customers are using the web to search for local services, search engines serve up results from their local databases. Make sure your listings are complete and correct so that prospective customers can find your business.