Email marketing is and effective strategy for generating and nurturing leads, converting leads to sales and keeping in contact with existing customers. It is important to integrate email marketing into your ongoing authority building strategy so that prospects and customers are receiving consistent and effective messaging. Consider email for a wide variety of communications, including:
- Special offers and promotions
- “Drip” campaigns to nurture prospects with quality content and special offers
- Monthly or quarterly newsletters to keep in touch with customers and prospects
Chief Internet Marketer will help develop an email strategy and messaging to support that strategy. Start using email to build your business and increase sales.
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