In working with CIM, clients, colleagues and employees are constantly gaining industry insight. We want you to understand the internet marketing services we are providing and the results we are gauging. For industry white papers, recent news, best practices and updates, join our e-mailing list.
Keeping your brandsteam flowing across all digital mediums in itself heightens your brand’s presence and opportunity, but what about deliverables and measurable data? You CAN measure your iROI (Internet Return on Investment). Like other forms of marketing, internet funds are typically invested, and measuring the market’s response in terms of leads, sales, and profits is equally important.
Here are some best practices and forms of measurement we use at Chief Internet Marketer:
Return on Internet Advertising Spent: Whether it’s an online advertisement, website banner, or a Pay-Per-Click campaign, analytics tools and software provide us with a proven track record and direct path to your shopping cart. Measure just how many of those clicks result in direct e-commerce sales!
Special Landing Page or Telephone Line: When customers have to call in or contact a live representative for more information after being engaged by online marketing, tracking often gets sticky. It is difficult to expect employees or operators to manually track each and every inquiry and determine where they came from, especially if your internet marketing campaign is just one single component of an overall media/marketing plan. By developing a single and traceable information capture at a unique address, or by designating a specific phone line, leads are much more traceable and can be directly linked to your campaign.
Information Capture/Lead Generator: By requiring customers to “opt-in” for more information, you know you’ve got quality leads. By attaching a dollar amount to these internet leads, you can easily find out what your iROI is, and how it has directly benefitted your company over a certain period of time.
Remember, your goals are our goals. Bring your brand to the surface and attract visitors…. then convert those visitors into leads and those leads into customers. For more forms of iROI and internet marketing, contact us today.