In working with CIM, clients, colleagues and employees are constantly gaining industry insight. We want you to understand the internet marketing services we are providing and the results we are gauging. For industry white papers, recent news, best practices and updates, join our e-mailing list.
re•turn on in•vest•ment [ri-turn awn in-vest-muhnt> noun
- The amount of profit, before tax and after depreciation, from an investment made, usually expressed as a percentage of the original total cost invested. Abbreviation: ROI. What is my internet marketing's return on investment?
CIM’s approach to realizing results helps clients better understand how their dollars are being invested, and more importantly, how to plan for the future. Providing our clients with a clear iROI is vital to both our firm’s success and our clients’ success.
Here are some best practices and forms of measurement we use at CIM:
Return on Internet Advertising Spent: Whether it’s an online advertisement, website banner, or a Pay-Per-Click campaign, analytics tools and software provide us with a proven track record and direct path to your shopping cart. Measure just how many of those clicks result in direct e-commerce sales!
Unique Landing Pages or Telephone Lines: When customers have to call in or contact a live representative for more information after being engaged by online marketing, tracking these leads often gets sticky. It is difficult to expect employees or operators to manually track each and every inquiry to determine where the individual came from, especially if your internet marketing campaign is just one single component of an overall media/marketing plan. By developing a single and traceable information capture at a unique address, or by designating a specific phone line to be utilized for one campaign, leads are much more traceable and can be directly linked to a specific effort.
Information Capture/Lead Generator: By requiring customers to “opt-in” for more information, you know you’ve got quality leads. By attaching a dollar amount to these internet leads, you can easily find out what your iROI is, and how it has directly benefitted your company over a certain period of time.
Remember, your goals are our goals. Bring your brand to the surface and attract visitors…. then convert those visitors into leads and those leads into customers. To get started today, contact us.