QR Codes, the QR stands for Quick Response, consists of a pixelated image that contains a code for a specific website address (URL). When you scan the code with your smartphone it is translated through the use of an app, which then converts the code and you can activate a number of functions including, email, IM, SMS and it can redirect you to the intended website address.
For marketers, it can be an easy way to get a specific message to potential users on the go, quickly; however, not all marketers are getting the most of out of the QR code. QR codes can be found practically anywhere these days, they are on fliers, business cards, brochures, buses, billboards, magazines, and on displays at brick-and-mortar locations.
“QR codes used the right way can be a fantastic marketing tool,” says Wilson. As I alluded to earlier, there is power in the code, if it’s used correctly. QR codes should be like landing pages, unique for each trafficking opportunity. Using the same generic QR code doesn’t allow individual tracking for different types of marketing efforts. As a result, companies are missing out on capturing vital information. Wilson adds, “The problem is that most companies are missing these marketing opportunities because of basic mistakes and are unable to track any return on their marketing investment.” www.examiner.com
If used properly, companies can track traffic directly from the vehicle containing the QR code,. Be sure to use unique QR codes for each marketing activity for most effective tracking and reporting. This will help determine which activities draw more response than others so marketing dollars can yield better results.
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