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Through Authority Marketing™ the professionals at CIM leverage proven online marketing techniques, channels and media to strategically build business. Depending upon a company’s objectives, Authority Marketing programs may include one or a combination of services.
Responsive Website Design
The central point of any Authority Marketing initiative is the website and Internet Marketing. CIM evaluates client sites against marketing goals and creates strategic development plans that achieve business objectives while taking into account market trends, growth initiatives, budgets, and user platforms. Our website’s are responsive, meaning that they are capable of identifying the user’s platform (mobile, tablet or PC) to deliver the most optimal viewing experience.
Mobile Marketing and QR Codes
Authority in your hand! We build mobile e-commerce platforms, marketing initiatives and Apps for people on the go! Smart phone or smart device users receive a gomobi or custom mobile domain, hosting, and QR codes that route directly to your mobile site. Our custom mobile websites include optimized mobile design elements to support your campaign or initiative. In addition, customers can contact you instantly through automated calling and email. Keep your mobile viewers coming back for more by adding social media, news or calendar of events tabs to your mobile site.
Content Marketing
One of the Keys to Authority Marketing is developing the right content. Search Engines, customers and prospects are demanding fresh, relevant and useful content. Chief Internet Marketer provides Clients with content marketing strategies that build authority online, creating value for the organization.
Blogging
Web sites with blogs receive 40% more traffic than those without. Blogs build authority not only on your core keywords, but also on “long tail” keywords. CIM integrates advanced Search Engine friendly blogs into Client websites and provides content strategy and writing services.
Content Management Systems (CMS)
A website based on a content management system (CMS) allows company personnel access to add, change or update website pages in real-time from most any Internet connected computer. These continued updates keep websites current for visitors and Search Engines reward these efforts with better rankings.
Search Engine Marketing
Authority Marketing is designed to increase search engine visibility. This means having a presence on several related terms that prospects are likely use to find your company’s products and services.
Keyword Analysis
CIM experts use a combination of tools to create a list of core keywords and phrases that are the most popular searched words used to find your company’s products, services or brands. The analysis can also benchmark competitor’s efforts providing business intelligence.
Pay for Performance Advertising
Authority Marketing leverages both organic (natural) search and paid sponsor ads to achieve Search Engine visibility. CIM experts are certified in Google AdWords and CIM is a member of Google’s Engage for Agencies program. CIM also develops contextual advertising campaigns, banner campaigns and paid inclusion programs.
Search Engine Optimization
Relevancy is a core concept in SEO. Authority Marketing insures that well-written, focused content is available across many web properties, increasing overall relevancy. We help potential customers find you. For local and service business, building local search profiles is a critical step to obtaining high-valued search results. CIM develops and maintains local profiles for companies with fresh content and frequent indexing.
Social Media Marketing
Social media use has increased 356% since 2006; it’s not a fad, it’s a revolution. Google recently announced inclusion of social media in its index, which means that a Company’s social presence contributes to its online authority. CIM works with Clients to provide a social media strategy from account set-ups to profile development on multiple social media platforms such as LinkedIn, Facebook, Twitter, Google+ and more.
Community Engagement and Development
One of the first steps to building a social media campaign is to build an engaged following of your brand. We provide services to help you develop this valuable company asset either from your existing customers, new prospects, or a combination of both. Our Social Media strategies also include developing a content distribution strategy with the right messages with the right frequency. CIM provides ongoing engagement services to continue to grow this network and maximize the effectiveness of each communication.
Pay per Performance Advertising
Many social media properties have paid inclusion offerings that enable companies and brands to increase exposure to targeted audiences. Users can be specifically targeted by geography, interest, lifestyle and more. CIM conducts social media advertising strategies that support the overall Online Brand Authority efforts.
Email Marketing
Through monthly or quarterly online newsletters, we’ll help your company stay connected with your customers on a regular basis. Email marketing is also effective for prospecting, product launches, promotions and special offers. CIM develops effective messaging that gets results. CIM can also obtain permission-based email lists, for effective targeting of prospects.
You can sign up for a FREE 30 day trial of our email marketing solutions, right here on our website. If you have any questions about this service and would like to know more, please call (888) 340-4638 during normal business hours, email us or fill out our contact form. If you already have an account, you can login here.
Reporting & Analytics
The marketing professionals of CIM continuously report on and evaluate all marketing strategies and campaigns in order to optimize and improve effectiveness. It is this continuous process of campaign management and optimization that leads to the best possible Internet Return On Investment, or iROI.
Strategic online marketing leaders that build your business!