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Chief Internet Marketer

Authority Marketing

Establish yourself as an authoritative “voice” on the web to build visibility, leads and sales.

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  • Aguiar Plastic Surgery
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Trends and Topics in Authority Marketing...In An Easily Digestible Format

Background
29
February
GoogleVoice

Any search engine optimization (SEO) specialist will tell you that it’s easier to rank for 3-4 word terms than for broad one- or two-word terms. And really, it makes sense. There are fewer searches on these terms, therefore less competition. However, it’s also been shown that click through and conversion rates are higher for multi-term … Continue reading Conversational Search and SEO

16
February
Do I need SSL

SSL stands for “Secure Socket Layer” and is the standard security technology for encrypting data as it is being transferred between a web server and a user’s browser. At the beginning of 2016 many technology companies—including Google and Apple—have taken a position in favor of all internet communication being encrypted. What Does Encryption Look Like? … Continue reading What is SSL and Do You Need It?

28
January
Market Segmentation

Segmenting your audience is critical in today’s highly competitive environment. No longer is one generic message adequate to get prospects to engage with you. The right message to the right person, at the right time can have big returns in increased sales and conversions. Prospects can be segmented in many ways, but a very simple … Continue reading Segmentation for Higher Returns